Directed by Caitlyn Greene

Cinematography by Leyna Rowan

Produced for Voyager & R/GA

The first of two films commissioned by Mercedes and Matchbox to promote the release of a toy modeled on the rally car of Ewy Rosqvist. The Swedish driver was the first woman to win a Grand Prix in 1962. This commercial was designed as a social experiment, bringing girls into a studio set with traditionally male and female toys laid out. After learning the story of Ewy, the toy car immediately became the popular choice.